85% of Tempo members make progress in 4 weeks. With unlimited AI-powered workouts, Olympic-grade equipment, and world-class trainers, it's no wonder why.tempo.fit
In 2023, Tempo underwent major changes. The entire digital experience was going through a relaunch, internally dubbed "Tempo 2.0". Alongside the launch, the leadership team wanted to completely rebrand and redesign the website. I was responsible for leading this rebrand in close collaboration with our senior art director and VP of marketing. I ultimately delivered the brand guidelines, website designs and all the photo/video content that would be required for launch.
Through consistent language and visuals across the website, landing pages, emails, organic social and paid media, Tempo has earned its position as the premium home fitness product. As a result, quantitive studies have yielded a 40% increase in perceived brand value by prospects and Tempo's cost of aquiring customers continues to decrease over time.
Once the rebrand was established, I led a team of 45+ to produce over 2,500 photos and 8+ hours of video content to be used in the launch as well as marketing/product content for the following 12 months. I also collaborated closely with the web development team based in Egypt to build the complex E-commerce website in less than 2 months.